SEO and social media can work hand-in-hand if you let them. As a matter of fact, you may accomplish more by treating them as a team rather than as exclusive activities. Of course, this news might surprise some website owners and marketing professionals.
Regarding social media, your content will sometimes turn up in search engine results. When they do, they rarely result in conversions, unless a shopper was looking for your brand in particular. Although links to your website from social media can help you earn sales, they have little effect on page rank.
Likewise, SEO news often highlights the fact that getting your website noticed by search engines do little to build your social media presence. In other words, social and search algorithms differ in ways that make them seem incompatible.
For these reasons, you often see social and SEO teams working independently in business settings. Still, many of the activities their activities overlap, creating opportunities to boost the efficiency of both.
Use the following SEO tips to unify your digital marketing efforts to boost efficiency and maximize results.
Everyone involved in SEO and social media should perform research, even if they have different purposes. Still, the raw data used by both teams have much in common. For instance, search data from Google Analytics can simultaneously drive both social media and website content.
Maximize the use of the content generated by your organization by sharing it between your SEO and social media teams. For example, you can take excerpts of marketing videos and post them to social networks. Similarly, you can optimize some of the answers and solutions posted to social media for SEO.
Turbocharge your influencer marketing campaigns by connecting with influencers on social media. After establishing rapport, you can invite those people to create content for publication on your website.
Focusing on local search represents one of the most effective modern SEO strategies. In many ways, Facebook and other social platforms have assumed a role as a one-stop-shop for business information and reviews. Meanwhile, Google assesses that data for name-address-phone (NAP) consistency while determining search results.
In summary, search engines and social networks have different characteristics and people use them for different reasons. Still, if you identify and exploit areas of overlap between the two, you can make your SEO and social media work efficiently and get better results.